I scaled a moving labor company to 25 people and $432K a year doing the intake, quoting, scheduling and follow-up by hand. Now I build that machinery for trade and service businesses: AI automation on infrastructure you own, shipped one tested piece at a time.
Ryan Milly · operator, systems builder, project lead
These are real Confidence jobs from our own photo archive: pianos, hot tubs, commercial cabinet runs, and a lot of carefully packed boxes. Every system I build now is aimed at the office work that sat behind days like these.
Founded 2018 in Amity, Oregon. Rated 4.8 stars across 64 Google reviews.
confidencemove.com ↗Pick your trade and the things that keep you up at night. The board lights up the parts of a lead-to-review pipeline that would fix them, the way I scope a real job. Send it to me and the audit starts from your answers, not a blank form.
Choose one or more problems on the left and I'll show you where I would start and what it would cost.
Estimates only. The paid audit replaces them with your real numbers.
Most owners start with the audit. If we build, the audit fee comes off the build. Every build ends with a working system you can see on your own phone, not a slide deck.
A working session plus a written map of where leads, hours and money leak out of your business, ranked by what to fix first.
A fixed-scope build of one connected workflow, specified in writing before any work starts, shipped and tested one feature at a time.
Automations break quietly. I watch yours, fix them before you notice, and keep tuning what's working.
Need a second brain on a decision? Strategy and tech-stack consulting by the hour, $200.
Book an hourEvery case below is running today. Each one lists what I specified, what shipped, and what went wrong along the way, because how a builder handles the breakage tells you more than the screenshot does.
My own company, rebuilt so a customer can get a real number in two minutes instead of waiting for a callback.
master, Pages production was main, so every push landed as a hidden preview. Now every deploy names the branch and gets checked at the real URL.The control plane that runs everything else here: four servers, 60+ containers, and one gateway that gives AI agents safe access to about 680 tools.
Sales follow-up automation for service businesses: every lead answered and followed until it books or says no.
Flagship product ↗
One brand, two seasons. A split-screen site whose lead side flips by the calendar, built to absorb an existing lighting customer base.
Seasonal brand ↗
An investigative content platform on Pacific Northwest history, with a reusable per-case dossier template and an evidence-board design.
Content platform ↗
A memory layer for AI assistants: a Chrome extension that captures context and a self-hosted knowledge base that feeds it back.
AI memory ↗
Site, booking and client management for a local childcare business in McMinnville and Newberg.
Client site ↗Scraping and enrichment on its own server: state license records plus maps data, scored into 168 warm leads for about $2.42 per run.
Internal toolingI build with AI the way I ran crews: clear scope, firm rules, and checking the work at the customer's door instead of trusting that it got done. You approve each piece before the next one starts.
What breaks without this? Does something you already pay for do it? We answer before anything is built.
A written spec with edge cases and what "done" means, which you sign off on.
One feature, in a versioned repo with an off-site copy. No half-finished pile of five things.
Type checks and a security scan run automatically. If the gate fails, it doesn't deploy.
You use it on your own phone. The next feature waits until you say this one works.
A build log and failure notes stay with the project, so whoever touches it next starts informed.
I keep a "scar" for any failure that wasn't obvious: what happened, the evidence, and the fix. Before touching that part of a system again, the scars load first. It's the reason the same outage doesn't happen twice, and it's part of what you get with every build.
# .scars/scars.jsonl · one real entry, trimmed { "kind": "gotcha", "anchor": "cloudflare-pages deploy", "claim": "Deploy reports success, domain never updates.", "evidence": "repo on master, production branch is main: lands as preview", "fix": "always --branch=main, then verify the live URL, not the tool", "status": "active" }
I'm Ryan Milly. I started Confidence in 2018 and grew it into a moving labor company with 25 people on payroll.
I founded it hiring exclusively out of a recovery program, and we still hire that way. That shaped how I run everything: clear expectations, honest estimates, and telling a customer what to watch out for even when it isn't with me. That transparency is a big part of how we closed 76% of the leads that called.
The hardest part was never the lifting. It was the office side: quotes after hours, missed calls from job sites, deposits chased by text, reviews nobody asked for. When I stepped back from the trucks I went looking for tools to fix that. The software was priced for bigger companies and the lead marketplaces wanted 15% of every job, so I started building my own.
I don't hand-type the code. I direct AI to build it, and I own the parts that decide whether it works: the spec, the constraints, the quality gate, and the check at the destination. That is the same job as running a crew, and it's why the systems above are still standing.
I sit between the customer and the build. I've been the customer, I've run the P&L, and I ship working systems through AI with real process around them. The work above is the evidence.
No. If you can answer the phone and describe your week, you have what the audit needs. You'll get everything explained in plain terms, and you'll test each piece on your own phone before it counts as done.
You do. Accounts are set up in your name where possible, the code lives in a repository you can access, and nothing is held hostage behind my login.
With a care plan, I'm watching for it and usually fix it before you notice. Without one, you get the build log and failure notes, so any competent person can pick it up. Either way, every build ships with alerts that tell a human when it stops working.
Secrets live in a secret manager, never in code. Queries are parameterized, every route needs auth, and a security scan runs before every deploy. I'll tell you plainly which vendors touch your data and why.
I'm based in Newberg and know Willamette Valley service businesses well, but everything I build runs online. I work with owners anywhere in the US.
Send a few lines about your business and what's eating your time. I read every one myself, and if I'm not the right fit I'll say so and point you to who is.